Self Improvement is a pretty broad niche. Most of the new bloggers fail miserably to monetize this niche. But does that means it is not possible to monetize it? Is this niche has no audience?

The answer is no. In this online world, you can monetize everything. Russell Brunson sold a potato gun to prove this (Lol). If he can sell potato guns, so there is no way you cannot build a business on a personal development niche.

But why do most people fail to do so? Why they are unable to excel in this niche. Let's dive deeper to know this better. Also, I will tell you how to monetize your self-development niche the right way.

Why bloggers fail to cater this niche audience?

Have you put an image on your home page of a girl opening arms to sunrise? Do you write a lot of motivational stuff like quotes and paragraphs pumping up your readers to wake up and achieve something? Are you hiding behind the curtains and not interacting with your audience or in a video?

This approach is not the right way to address your audience.

Not addressing a concrete problem is the first mistake that bloggers do. If you go round and round talking about feeling good and motivated, no one will understand your point. Unless you are addressing a concrete problem that people face, no one will read and subscribe to your blog.

Not understanding your audience and their pain points is the first road block where all self-development niche bloggers fail. It is difficult to keep them engaged if you don't know their problem.

However, in this niche, people are unaware of the problem they are facing. They don't know what they want. For example, in the fitness niche, a person wants to lose weight or build muscles. Hence you can easily design a weight loss formula for your audience. In the same way, make a muscle building diet and exercises routine for your audience.

But, in this niche, there is no concrete outcome that people desire. They are unaware of the problem. Most of them visit blogs for a feel-good feeling and not on a dedicated follower basis.

So here we can outline the problems with bloggers:

Why you are not making money in self development niche?

You know, what is the problem with self-development niche blogs. But why these niche blogs are unable to monetize.

The first is the self-development is a way too broad niche. People always search for problems in search engines. They won't search to become happier or to be motivated.

They will search for real problems. Some example search phrases look like:

These are the concrete problems that people search for. If you are not answering the questions that people ask, chances are you won't make your blog a business.

Your customers are problem unaware hence you need to create awareness of their problem. When they are fully aware of the problem they are facing, they will require a solution. That's when you and your product come into the picture.  

Second thing is, there is not enough personal branding in your blog. No concrete about me page, no backstory of improving yourself, can be a bit turn off. If you are in this niche, you need to be as open as possible. You need a large dedicated audience that is ready to buy from you whatever you throw at them.

This is only possible when you interact with them, understand their struggles, care for them genuinely and design solutions for them.